Kailey Lavallee

Kailey is a writer turned communicator who delights in using storytelling and technology to build communities. After completing her B.A. Hons. in English with a Digital Culture and New Media Minor, she grew and honed her content marketing and digital media skills at a web design agency. From there she landed a job as a Communications Specialist at SIGA, where she received a Silver Leaf Award of Merit for her work on SIGA’s corporate social media strategy. She's currently baking donuts and looking for communications and marketing opportunities.

Kailey’s interests include writing, web design, content marketing, and social media. When she’s not pondering her next campaign, you might find her in the garden, reading, baking, or crafting.

Highlights

Communications

Managing internal and external communications for non-profits and agencies

Content marketing

Leading content marketing activities to engage communities and advance an organization’s reputation, mission, and goals

Management

Overseeing the day-to-day activities of the communications portfolio for IABC Saskatoon including recruiting and leading a team

Award-winning

Received 2018 IABC Silver Leaf Award of Merit for SIGA’s social media program

New Media & Technology

Experience with web design and maintenance, social media, analytics, Microsoft Office Suite, Adobe Creative Suite, etc. with the ability to learn additional programs and systems as required

Media Relations

Writing media releases, planning and hosting press conferences, acting as first point of contact for media inquiries

Creativity

Designing content and finding new solutions to common problems

Organization

Establishing workflow for events communication including requesting, creating, editing and publishing

Resume

Education, Certification & Courses

Sept. ‘10–Apr. ’14
University of Saskatchewan

Bachelor of Arts Honours – English, Minor in Digital Culture and New Media

Apr. ’19
Google Digital Garage

The Fundamentals of Digital Marketing

Jun. ’15
Hubspot

Inbound Certification

Experience

Jan. ’18 –Aug. ‘20
Saskatchewan Indian Gaming Authority (SIGA)

Communications Specialist

  • Editing, proofreading, and revising content produced by peers and colleagues
  • Developing, executing, and evaluating marketing and communication strategies such as implementing SIGA’s first-ever email and content marketing campaigns to generate increased website traffic and list subscribers
  • Led an interdepartmental team to launch SIGA’s redesigned corporate website, including prioritizing tasks, solving problems, and communicating timelines to superiors
  • Planning and executing press conferences, corporate events, conferences, workshops, and other public-engagement activities
  • Co-managing corporate rebranding including coordinating with designers and vendors to update collateral and ensuring consistency in implementation across channels

Jan. ’18 –Aug. ‘20
International Association of Business Communicators (IABC)

Director of Communications, Saskatoon Chapter

  • Overseeing the day-to-day activities of the communications team for IABC Saskatoon
  • Led the recruiting, onboarding, and leading a team of 3 volunteers (writer, visual communications designer, and social media manager) to support IABC Saskatoon’s communications strategy resulting in an increased member base and 8% growth across all digital channels
  • Launched website for flagship conference IABC CommuniCon
  • Leading content marketing activities to engage communities and advance an organization’s reputation, mission, and goals
  • Establishing workflow for events communication including requesting, creating, editing, and publishing required collateral

Nov. ‘14–Dec. ’17
2 Web Design

Customer Success Manager, Account Executive

  • Writing proposals and presentations
  • Collaborating with team to deliver results
  • Facilitating client training on the proper use of website features including providing post-project support
  • Creating website analytics reports
  • Planning, implementing, and measuring results of online/inbound marketing including blogging, social media, SEO, and email
  • Building community and generating leads through the use of digital communication
  • Writing, editing, and proofreading various documents
  • Monitoring, researching, and assessing digital trends, providing recommendations for innovative business development

Apr. ‘14–Nov. ‘14
Department of English, University of Saskatchewan

Student Editorial and Transcription Assistant

  • Checking alignment and existence of 30,000 digital manuscript images
  • Collaboratively transcribing XML mark up of 30,000 digital manuscript images
  • Training colleagues to properly complete and document transcription
  • Initiating and designing transcription reference card
  • Communicating with off site supervisor
  • Utilizing collaborative web based application

Jan. ‘14–Apr. ‘14
Saskatchewan History Online

Digital Projects Librarian Intern

  • Researching and composing technical best practices report for the digitization of artifacts, following supervisor's direction and industry standards
  • Preparing and editing exhibit utilizing artifacts for specific audience
  • Digitizing artifacts using a variety of scanners

Feb. ‘14 – Dec. ‘18
Dustin Boulet Memorial Foundation

Director of Communications

  • Raised over $45,000 for KidSport Saskatoon through annual charity baseball tournament

Apr. ‘11–Nov. ‘14
Quik Caretaking Ltd.

Sr Customer Service Representative at COS Compost Depot

  • Initiated data entry management standards to produce consistent, quality data
  • Providing high quality, friendly customer service while screening loads for unacceptable materials
  • Educating customers about Dutch Elm Disease
  • Directing customer inquiries to appropriate personnel
  • Communicating with off site supervisors

Dec. ‘11–Jul. ‘12
CIM/Launch!

Brand Ambassador & In-Store Demo Representative

  • Engaging with customers in a friendly and professional manner to create awareness and sales of new product lines (food & beverage, technology)
  • Acting as the face of the company, promoting and representing brands at local stores
  • Creating reports and providing feedback on products

Aug. ‘10–Apr. ‘11
Shoppers Drug Mart

Front Store Supervisor

  • Supervising team of five
  • Training front-line staff
  • Overseeing evening cash handling

Portfolio

Symmetry PR

Symmetry PR

Web Design
Nick Sackville

Nick Sackville

Web Design
How SIGA shares success

How SIGA shares success

Videos
IABC CommuniCon

IABC CommuniCon

Blogging, Web Design
IABC Saskatoon | Oct. 20, 2018 to May 2, 2019

IABC Saskatoon | Oct. 20, 2018 to May 2, 2019

Blogging
SIGA | Jun. 20, 2018 – Mar. 25, 2020

SIGA | Jun. 20, 2018 – Mar. 25, 2020

Blogging
2 Web Design | Nov. 24, 2014 – Jan. 2, 2018

2 Web Design | Nov. 24, 2014 – Jan. 2, 2018

Blogging
Meet Callia, former summer student at SIGA

Meet Callia, former summer student at SIGA

Videos
Princess Alexandra Community School: A Sharing Success Story

Princess Alexandra Community School: A Sharing Success Story

Videos
SIGA supports Habitat for Humanity Women’s Build 2018

SIGA supports Habitat for Humanity Women’s Build 2018

Videos
2019 Why do you volunteer?

2019 Why do you volunteer?

Videos
A few words with SIGA’s Paul Favel Scholarship recipient Andre Bear

A few words with SIGA’s Paul Favel Scholarship recipient Andre Bear

Videos

Get in touch

Saskatchewan

info@kaileylavallee.com

Looking for opportunities

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