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Kailey Lavallee
Communications Specialist
Digital Marketer
Director of Communications
Content Marketer

Kailey Lavallee

Kailey is a writer turned communicator who delights in using storytelling and technology to build communities. After completing her B.A. Hons. in English with a Digital Culture and New Media Minor, she grew and honed her content marketing and digital media skills at a web design agency. From there she landed a job as a Communications Specialist at SIGA, where she received a Silver Leaf Award of Merit for her work on SIGA’s corporate social media strategy. She's currently baking donuts and looking for communications and marketing opportunities.

Kailey’s interests include writing, web design, content marketing, and social media. When she’s not pondering her next campaign, you might find her in the garden, reading, baking, or crafting.

Highlights

Communications

Managing internal and external communications for non-profits and agencies

Content marketing

Leading content marketing activities to engage communities and advance an organization’s reputation, mission, and goals

Management

Overseeing the day-to-day activities of the communications portfolio for IABC Saskatoon including establishing a communications team, who contributed to 8% growth across all digital channels

Award-winning

Received 2018 IABC Silver Leaf Award of Merit for SIGA’s social media program

New Media & Technology

Experience with web design and maintenance, social media, analytics, Microsoft Office Suite, Adobe Creative Suite, etc. with the ability to learn additional programs and systems as required

Media Relations

Writing media releases, planning and hosting press conferences, acting as first point of contact for media inquiries

Creativity

Designing content and finding new solutions to common problems

Organization

Led the work of an interdepartmental team to launch SIGA's redesigned corporate website

Resume

Education, Certification & Courses

Sept. ‘10–Apr. ’14
University of Saskatchewan

Bachelor of Arts Honours – English, Minor in Digital Culture and New Media

Apr. ’19
Google Digital Garage

The Fundamentals of Digital Marketing

Jun. ’15
Hubspot

Inbound Certification

Experience

Jan. ’18 –Aug. ‘20
Saskatchewan Indian Gaming Authority (SIGA)

Communications Specialist

Jan. ’18 –Aug. ‘20
International Association of Business Communicators (IABC)

Director of Communications, Saskatoon Chapter

Nov. ‘14–Dec. ’17
2 Web Design

Customer Success Manager, Account Executive

Apr. ‘14–Nov. ‘14
Department of English, University of Saskatchewan

Student Editorial and Transcription Assistant

Jan. ‘14–Apr. ‘14
Saskatchewan History Online

Digital Projects Librarian Intern

Feb. ‘14 – Dec. ‘18
Dustin Boulet Memorial Foundation

Director of Communications

Apr. ‘11–Nov. ‘14
Quik Caretaking Ltd.

Sr Customer Service Representative at COS Compost Depot

Dec. ‘11–Jul. ‘12
CIM/Launch!

Brand Ambassador & In-Store Demo Representative

Aug. ‘10–Apr. ‘11
Shoppers Drug Mart

Front Store Supervisor

Portfolio

Web Articles

Web Articles

Content Creation, Writing
Case Studies

Case Studies

Writing
Media Releases

Media Releases

Writing
Videos

Videos

Content Creation, Videos
Websites

Websites

Websites

Get in touch

Saskatchewan

info@kaileylavallee.com

Looking for opportunities

How Can I Help You?